Black King’s Kebab, a unique Georgian kebab shop in Warsaw, Poland, faced a common challenge: the high cost and opacity of food delivery apps. These platforms, though convenient for customers, often charged restaurants hefty commissions, eating into their profits. Black King’s Kebab, like many other restaurants, sought a more direct and cost-effective way to connect with its customers.
To address this challenge, we stepped in to provide a comprehensive digital solution. The agency designed and developed a custom website for Black King’s Kebab, enabling customers to order food directly from the restaurant. This eliminated the need for third-party apps, saving both the restaurant and its customers money. To streamline the process, Smart Launch Studio equipped the restaurant with an Android device that automatically received and printed online orders, ensuring efficient order fulfillment.
The impact of this digital transformation was immediate and significant. Within the first week of launching the website, Black King’s Kebab experienced a substantial surge in online orders. Customers appreciated the transparency and lower costs, while the restaurant benefited from increased revenue and operational efficiency. By cutting out the middleman, the restaurant was able to reduce order costs by 20% for customers and increase its income from online orders by a remarkable 75% for each order. This case study underscores the power of direct-to-consumer online ordering, demonstrating how restaurants can improve profitability and customer satisfaction by bypassing costly third-party platforms.
